Plain answers for anyone starting an online store.
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Starting out

Starting out guides

So these guides cover what to sort out before you open a store, like whether you need an LLC or an EIN first. They give general information from government pages, and your state agency or an accountant can confirm what applies to you.

How long until your first Shopify sale, and what does zero sales after launch mean?

No one has measured how long a first Shopify sale takes. But you can check whether zero sales means your store is broken.

Is dropshipping still worth it in 2026, and how do you check a dropshipping course before paying?

So dropshipping is cheap to try, but nobody can honestly promise you'll make money from it. Below I show you the math on one order, the real costs and the FTC's own checklist for courses.

Do you need an LLC or an EIN before you start a Shopify store?

A plain answer from someone who doesn't sell LLC filing, with the government and Shopify pages behind each point.

Can you start a Shopify store with no money and no products?

You can build a store for $0 and list things you never bought. You can't take a real order for $0. Here is the smallest real number, and what each way of selling without stock costs.