Plain answers for anyone starting an online store.
Starting an online store

So You Want a Store

Plain answers for people deciding whether to start an online store, and which platform to use: Shopify, Etsy, Amazon, WooCommerce, Wix and Squarespace.

Hi, I'm Lance. This site is for anyone thinking about opening an online store who wants a straight answer on what it costs, which platform to pick and what to do first. Every price on a page shows the date I checked it, and every guide lists its sources at the bottom.

You can read about the site and how the guides are made, or email me at contact@soyouwantastore.com.

Choosing how to sell

Choosing how to sell

Dropshipping vs print on demand vs your own products: which is best for a beginner?

One table with the same facts for all three, one $25 shirt with the math shown, and an honest look at what each choice risks.

See all choosing how to sell

Shopify

Shopify guides

How do I set up a Shopify dropshipping store from scratch, and what does the first month cost?

The exact clicks with the DSers app, a first-month cost table where every line is sourced or marked as a guess, and the money timing nobody warns you about.

Is Shopify's $1 for 3 months offer real, and how do you avoid being charged?

A walk through the real signup screens, the exact fine print, the price after the $1 months, and the cancel steps.

How to start a Shopify store, step by step, if you've never sold online

Every screen from signup to launch, in the order you'll see it, with what each one asks for and what you can skip.

Is Shopify worth it in 2026? What it costs, what sellers complain about, and who it fits

A straight answer for someone who has never sold online, with the fee math shown so you can redo it.

How do I start a print on demand store on Shopify with Printful or Printify, and what do I actually keep from each shirt?

The setup steps for both apps with real screens, how orders and payment move, and the profit on one $24.99 shirt worked out line by line.

Will Shopify hold my money, and how do payouts work for a new store?

How Shopify Payments pays you, what a hold or a reserve is, what Shopify says causes them, and what to do on day one.

Shopify plans explained: Basic vs Grow vs Advanced, and which one a beginner should pick

Start on Basic. Here is what Grow and Advanced add, what each costs, and the sales level where paying more actually saves money.

Shopify suspended my store before I even launched: why it happens, how to appeal, and how verification works

What Shopify's rules say about closing a store, the appeal steps Shopify prints, the documents Shopify asks for in the US, and what sellers have posted.

See all Shopify guides

Etsy

Etsy guides

How to start an Etsy shop, step by step, if you've never sold online

Every screen from sign-up to your first listing, in the order you'll see it, with what each one asks for and what it costs.

Is Etsy worth it in 2026? What it costs, what sellers complain about, and who it fits

A straight answer for someone who has never sold online, with the fee math shown so you can redo it.

Should you move from Etsy to Shopify, and how much should you be selling first?

The break-even math step by step, how to move your listings, and the Etsy rules about sending buyers to your own site.

Etsy Offsite Ads explained: the 15% and 12% fee, whether you can opt out, and what Etsy's rules say about your own website

The fee Etsy charges when its own ad brings a buyer, the $10,000 line where you can no longer switch it off, and what Etsy's written rules say about sending buyers to your own site or emailing them.

See all etsy guides

Amazon

Amazon seller guides

Amazon FBA vs FBM: should a beginner let Amazon ship the orders or ship them yourself?

What each one means, every FBA fee with peak and regular rates, one worked example you can redo, and an honest answer on whether FBA is worth it.

How to start selling on Amazon, step by step, if you've never sold online

Every signup screen in the order you'll see it, what Amazon asks for on each one, what it costs and how long the identity check can take.

Amazon Individual vs Professional selling plan: which one should a beginner pick?

The prices, the 40 items a month break-even point, what only Professional can do, where Amazon's own pages disagree, and how to switch.

See all amazon seller guides

Costs and fees

Costs and fees guides

How much does it cost to sell on Amazon? Every seller fee, with one sale worked out

The monthly plan fee, the referral fee, Fulfillment by Amazon fees, storage, returns and ads for a US seller, added up on a $25 sale so you can redo the math yourself.

Etsy fees explained: what Etsy takes from each sale, with one sale worked out

The listing fee, transaction fee, payment processing fee and Offsite Ads fee for a US seller, added up on a real-sized order so you can redo the math yourself.

Etsy fees vs Shopify fees: which one costs less at $1,000, $3,000 and $5,000 a month?

The real numbers for a US seller, with the math shown so you can swap in your own order size.

What does Shopify really cost per month? The plan, card fees, domain, theme and apps added up

Three example budgets for a US store at $1,000, $3,000 and $5,000 a month in sales, with the math shown so you can redo the totals.

See all costs and fees guides

Starting out

Starting out guides

How long until your first Shopify sale, and what does zero sales after launch mean?

No one has measured how long a first Shopify sale takes. But you can check whether zero sales means your store is broken.

Is dropshipping still worth it in 2026, and how do you check a dropshipping course before paying?

So dropshipping is cheap to try, but nobody can honestly promise you'll make money from it. Below I show you the math on one order, the real costs and the FTC's own checklist for courses.

Do you need an LLC or an EIN before you start a Shopify store?

A plain answer from someone who doesn't sell LLC filing, with the government and Shopify pages behind each point.

Can you start a Shopify store with no money and no products?

You can build a store for $0 and list things you never bought. You can't take a real order for $0. Here is the smallest real number, and what each way of selling without stock costs.

See all starting out guides

Comparisons

Platform comparisons

Etsy vs Amazon Handmade: which should a maker sell on first?

A straight answer for someone who makes things and has never sold online, with the same facts for both and the real sign-up screens.

Etsy vs eBay: which should a new seller start on?

A straight answer by what you sell, with the same facts for both, the fee math written out, and when each one is the wrong choice.

Shopify vs Amazon FBA for beginners: which should you start with?

A straight answer for someone who has never sold online, with Amazon's real fees, Shopify's real fees and the real screens for linking the two.

Shopify vs Etsy for beginners: which should you start with?

A straight answer for someone who has never sold online, with the real fees and the real sign-up screens.

Shopify vs Wix: which should you choose for your online store?

The cheapest plan that can take payments costs the same on both. What differs is what the site is built to do.

Shopify vs WooCommerce: is the free option really cheaper?

WooCommerce's software costs $0. A store built on it still has a monthly bill, and it comes with more work.

See all platform comparisons