Plain answers for anyone starting an online store.
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Costs and fees

Costs and fees guides

So these guides add up what it really costs to sell online, platform by platform. I show the fee math step by step so you can redo it with your own sales.

How much does it cost to sell on Amazon? Every seller fee, with one sale worked out

The monthly plan fee, the referral fee, Fulfillment by Amazon fees, storage, returns and ads for a US seller, added up on a $25 sale so you can redo the math yourself.

Etsy fees explained: what Etsy takes from each sale, with one sale worked out

The listing fee, transaction fee, payment processing fee and Offsite Ads fee for a US seller, added up on a real-sized order so you can redo the math yourself.

Etsy fees vs Shopify fees: which one costs less at $1,000, $3,000 and $5,000 a month?

The real numbers for a US seller, with the math shown so you can swap in your own order size.

What does Shopify really cost per month? The plan, card fees, domain, theme and apps added up

Three example budgets for a US store at $1,000, $3,000 and $5,000 a month in sales, with the math shown so you can redo the totals.